SBLSD Media

Media content produced for the Sumner-Bonney Lake School District

Image

Details

SBLSD

Development, planning, producing, and reporting on media projects for the Sumner-Bonney Lake School District (last production: June 7, 2019).

Note: Our audience and distribution was focused on Facebook primarily, so YouTube views are not indicative of this project's success.

Specifics

  • Developing new production ideas to highlight specific aspects of the district depending on communication goals
  • Building a production plan, location scouting, storyboarding of necessary, talent acquisition, and gear loadout
  • Production and editing of the project utilizing a 4K workflow
  • Publishing the resulting project and ingesting metrics to report on project success

Goals

Meet communication plan needs, develop district image and voice, report on district activities.

Approach

An open, approachable, "less is more" style fitting with our district voice.

Problems

Budget and gear constraints, scheduling, lack of staff, and the usual media production issues.

Solutions

Development of straightforward style to accommodate low budget and lack of staff, schedule far in advance, develop projects simultaneously to always have options for release, develop regular series (e.g. construction) to meet regular content needs.